Jesse James
Woods

VP, SEO & Localization at KAYAK. The authority on travel SEO.

Travel SEO Pulse is my daily briefing that distills the top stories across travel, search, and AI into actionable insights.

From scaling classifieds at Yalwa, to launching new markets at HolidayCheck, to running international SEO for one of the world's biggest travel metasearch engines.

Jesse James Woods headshot
15+
Years in Travel SEO
60+
Markets
25+
Languages
7
Brands at KAYAK

VP, SEO & Localization at KAYAK

I run SEO and localization at KAYAK - 7 brands, 60+ markets, 25+ languages. My job is making sure travelers around the world find us through search, in their own language, on their own terms. I've been doing this for 15+ years across Google - and now the new wave of AI search with Google AI Overviews, ChatGPT, and Perplexity.

Localization isn't translation. It's understanding how people in different markets actually search, what they expect when they land, and how to build pages that earn the click. The best long-term SEO strategy is to make your site so good that search engines would be embarrassed not to rank it.

I started in international SEO at Yalwa, scaled new markets at HolidayCheck, and have been at KAYAK since 2015 - from SEO analyst to VP. Along the way I founded expatjobseeker.de to help expats find work in Germany, where I'm based.

I publish Travel SEO Pulse - a daily briefing that distills the top stories across travel, search, and AI into sharp, actionable insights with a travel SEO angle on everything. AI is reshaping how search works, and I'd rather be the one shaping that than reacting to it.

William & Mary - Bachelor of Arts, Government. Based in Germany. Girl dad.

Trusted by People I've Worked With

← swipe or scroll →

"I had the privilege of working with Jesse for over 10 years, as a colleague and, for the past five years, as my manager while he served as VP of SEO and Localization. Jesse leads with both vision and empathy, building high-performing teams and elevating their impact. Under his leadership, our team evolved into a strategic partner to the business, significantly increasing its influence across the organization. He was also instrumental in driving AI transformation, operationalizing its use across our teams and embedding it into core workflows to improve how we deliver results. What stands out most is how his influence extends well beyond his immediate team, aligning stakeholders, strengthening cross-functional collaboration, and connecting our work to broader business goals. Overall, Jesse is an exceptional leader who balances empathy and emotional intelligence with a disciplined drive for business results."

Andrea Guisado Muñoz

Senior Director of Localization, KAYAK

"Jesse and I shared Managing Director responsibilities at KAYAK Germany, and he's one of the best leaders I've worked with. He has excellent judgment, outstanding people skills, sets direction while being a true team player who makes everyone around him better. Jesse is deeply knowledgeable in SEO, marketing, and localization, and he successfully led KAYAK's large SEO and Localization teams through both good and challenging times - always with a clear sense of direction. He's a fast learner who's always up for new challenges. Above all, Jesse is a smart and fun person that I would love to work with again."

Ralf Boeck

Software product technologist

"I hired Jesse early on when I started building the SEO program at KAYAK. Jesse became my closest partner in scaling that effort from the ground up into one of the world's leading travel SEO programs, generating $100M annually. He was a critical part of that success. Jesse is an exceptional digital marketer, with deep expertise in SEO and in every kind of online content distribution. He was key in the design, development and management of countless successful programs, including KAYAK's review collection program, travel awards and badges, travel trends etc. He built a massive program of human written travel content both scaled SEO content and carefully curated travel magazine grade content using experienced travel journalists. We would very often cook up an idea together - but it was Jesse who would organize the design, content and development teams to execute these programs. His greatest strength is his ability to manage many complex projects simultaneously. Jesse is highly organized, methodical and reliable under pressure. He can bring together cross-functional teams across a large company to work together on a common vision. He is a great leader to his own teams, inspiring and developing his people. He handles difficult personnel situations with good judgment, sensitivity and professionalism. Jesse has my highest recommendation both as a digital marketer and as an executive leader you can trust to execute and scale important initiatives."

Rafael Baptista

CEO, SkyMonde Travel Inc.

"Jesse is a born leader and has a lot of SEO knowledge. His communications skills with top management are the best. He manages projects with maximum efficiency and effectiveness. One of the important skills Jesse has is the ability to defend his approaches using data and rationality."

Arturas Tutkus

Data Platform Leader, KAYAK

"Jesse is a very talented person who I really enjoy working together with. His skills are really remarkable as he's a real pro in big-scale SEO and also has good knowledge in other fields like Web Analytics. I always noticed how good Jesse gets along with other people. His unique style makes him a great fit in almost any team I would say. Communication is important and Jesse is really good at it. In projects he always keeps the end goal in mind and finds his way of moving forward with it. I've never seen such an energetic person who has endless to-do lists and manages to complete all of it. Jesse is also a person you can trust and rely on, which I find a very important factor. Grab the chance to get to know him if you get the opportunity."

René Lavrijsen

Startup Owner

"Jesse is the colleague everyone wants to have. As a good team player he's always open to exchanging new ideas. He is also always contributing new creative SEO or online marketing ideas to make the company more successful. Furthermore he can easily analyze a problem and will always find a solution very fast."

Perrine Labaune

Web Consultant, Swisscom

"I am very pleased to work with Jesse at HolidayCheck. He has a strong expertise on SEO and in online Marketing. He's a very reliable professional, with high sense of responsibility and professional conscience. As a team player, he transmits empathy towards the rest of the team, being dynamic, energetic and with a positive “can do” attitude. He's the SEO reference of the team and I hope this will remain for a long time !"

Carlos Ferrer

Intl Marketing Manager, Evaneos

"I worked with Jesse at Shopgate GmbH. He was a detail-oriented, hardworking manager and he taught me a lot during that time. Also, he exhibits strong interpersonal skills and has a good sense of humour, which makes him loved by all employees. I recommend Jesse to every employee who is looking for a skilled, brilliant manager."

Dagmara Gurack

Unit Manager at ]init[ AG

Career Timeline

VP, SEO & Localization
KAYAK
Aug 2022 – Present
Leading SEO and localization strategy for one of the world's biggest travel metasearch engines. Overseeing organic growth across 7 brands, 60+ markets, and 25+ languages.
Senior Director, SEO & Localization / Managing Director, KAYAK Germany GmbH
KAYAK
Feb 2022 – Aug 2022
Scaled international SEO strategy across global markets while managing the Germany entity.
Senior Director, KAYAK Product SEO / Managing Director, KAYAK Germany GmbH
KAYAK
Sep 2021 – Feb 2022
Led product SEO strategy and managed the German subsidiary.
Director, KAYAK Product SEO & Managing Director, KAYAK Germany GmbH
KAYAK
Feb 2019 – Sep 2021
Directed product SEO strategy and managed the German subsidiary. Scaled organic search across 40+ domains in 50+ markets.
SEO Analyst
KAYAK
Jul 2015 – Feb 2019
Built and grew the SEO function from analyst to management, establishing processes and tooling for enterprise-scale optimization.
Head of SEO, New Markets
HolidayCheck
Feb 2014 – Jun 2015
Launched SEO for new markets at one of Europe's largest hotel review platforms.
Head of SEO
Shopgate
Jul 2013 – Jan 2014
Directed SEO for a SaaS mobile commerce company, building organic acquisition from the ground up.
International SEO
Yalwa
2010 – 2013
Built international SEO across 40+ countries for a global classifieds network. First role in enterprise SEO.
Founder
expatjobseeker.de
Founded a job board to help expats find work in Germany.

Travel SEO Pulse

A daily briefing that curates the best from 20+ sources across travel, SEO, and AI - and adds the travel search angle you won't find anywhere else. Every story includes a practitioner-level "From a Travel SEO POV" take.

Subscribe on Substack

What you'll get daily

  • A TL;DR briefing with the day's top themes
  • Travel Industry news from Skift, PhocusWire, and more
  • SEO & Search insights curated from 10+ industry-leading sources
  • AI & LLMs developments that matter for travel search

Who this is for

  • In-house SEOs at travel brands
  • Marketing leads responsible for organic growth
  • Agency folks working with travel clients
  • Founders building travel products

What I won't send you

  • Recycled tips from other newsletters
  • Hot takes with no substance
  • Generic AI hype with no travel context
  • Affiliate spam or paid promotions

Speaking

I occasionally speak at conferences on AI search, international SEO, and organic growth.

International Search Strategy AI in Search Localization at Scale

Past Speaking

How to Reach a Global Audience Through International SEO
SMX Munich
How to Boost SEO Through Internal Linking
Emerce eTravel
Invite Me To Speak

Get in Touch

Whether it's a speaking engagement, consulting project, or just to say hello - I'd love to hear from you.

Find me on LinkedIn →

What I'm open to

  • Speaking engagements & keynotes
  • Podcast & media appearances
  • Conference workshops